Two-thirds of BlackBerry converts tempted to return by Q10

Two-thirds of BlackBerry converts tempted to return by Q10

Summary: A TechRepublic poll of business professionals run this week during BlackBerry live indicates that the BlackBerry Q10 may win back converts from iPhone and Android.

TOPICS: Mobility, BlackBerry

The BlackBerry Q10 is just arriving in the market, but a new poll from TechRepublic indicates that 64% of former BlackBerry fans who have converted to iPhone or Android in recent years are tempted by the Q10 to make the switch back. 


Reports of strong demand for the Q10 have circulated in recent weeks. A new report this morning showed BlackBerry regaining lost market share in Canada. Several commenters to the TechRepublic poll supported that narrative.

TechRepublic user Vijitc, a multinational CIO, wrote in the comments: 

"BlackBerry woes made me switch to [Galaxy S3] last summer. Did not expect BlackBerry to make a come back. Like Android as a tablet. I have Nexus 7. But as a business phone the Galaxy does not cut it. Will definitely return to Q10 and will keep Nexus 7 tethered to Q10 hot spot for video apps."

The TechRepublic poll was run this week during BlackBerry Live 2013 when interest and exposure naturally peaked for BlackBerry. This is a self-selected poll so the numbers likely skew a little high for people interested in this topic, but the percentage was still higher than expected. With over 1,300 participants among TechRepublic's audience of IT professionals and business managers, this poll had plenty of responses to make it statistically significant.

The other question that TechRepublic asked was if the Q10 was enough to keep current BlackBerry users in the fold and avoid a future jump to Android or iOS. The response was even more emphatic in BlackBerry's favor there, as 76% said it was. 


TechRepublic commenter PurpleSkys, a Canadian business manager, wrote:

"I personally prefer they little keyboard... Keep in mind, BlackBerry has had touch for a while now. My Torch is a touch and it's a few years old. And the new BB Z10 is all touch... I'm waiting for my next upgrade with our service provider to get the new Q10."

There were also plenty of commenters who didn't plan to switch back or were on the fence. TechRepublic member Croiona, an IT department head in Great Britain, wrote:

"I moved from a Nokia E71 to an HTC Desire and then to a BB Bold. The only reason I switched to BB was because it had a touch screen but retained a conventional keypad. I hated the touch-screen typing on the HTC and wanted to have the best of both worlds. I'm not a touch typist, but I find a conventional keypad allows me to type much faster and more accurately. I'm now faced with the dilema of whether to switch back to an Android with a better sized screen and a wider range of apps, but have to suffer the touch screen typing, or stay with BB and hope it starts to catch up with all the apps available elsewhere."

I know a lot of business professionals who were long-time BlackBerry users that are now on Android and iPhone and almost all of them say that the biggest thing they miss is the hardware keyboard. Most of them comment that they write fewer and shorter emails on their phones now that they have devices with touch keyboards. For those that are tempted to go back, I'm sure they'll have to wrestle with the app trade-off that Croiona mentioned.

Nevertheless, the fact that these IT and business professionals are even considering a BlackBerry again is a win for the company. We'll watch to see if consideration can turn to into momentum for the Q10 over the remainder of 2013 as the first wave of these users have wireless contracts that come up for renewal.

Also read

Topics: Mobility, BlackBerry

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  • They've done a good job with the platform.

    But I think the development platform coupled with the new BES 10.1 makes this a very compelling platform. Me I am happy with the Z10 and getting happier all the time.

    The Cascades library makes it easy to create beautiful, cross-blackberry-platform, fluid, and social integrated applications.
    • I have loved the hard keyboard on previous Blackberry phones but....

      I recently bit the bullet, upgraded and bought the z10 as the Q10 was not available yet locally with my carrier. For about the first 48 hours after, I really wondered whether I had bitten off more than I could chew. Now I've had it for a couple of weeks and my worries are long gone. Blackberry did a fine job with their virtual keyboard and its ability to "learn" your most frequently used names and words was a well considered improvement over the Bold. The selection of apps Blackberry offers is somewhat improved and I think they really need some dedicated focus on more development there, but favored apps like Password Keeper (which was native on the Bold) are available for free on their website. Android apps can be side loaded, but I'd prefer direct download-ability. While I tested a number of Android phones over the last year, I'm glad I stuck it out with Blackberry. The z10 is a dream.
  • Just Got an Android Phone

    And also have a Playbook. If the new BB10 OS is.Similar to the Palbook 2.x OS in terms of function and ability, I really erred in going with the Android phone, even with very 4.2.1 OS. I am beginning to feel like I bought an advertising platform for everyone's junk that I am not interested in. I have downloaded apps and uninstalled them after finding them too ad ridden and am still getting notifications from the app with ads. Even did a wipe and clean reset.

    The OS from BlackBerry on my Playbook is smoother in operating, does not hang up, is more integrated and just seems like a complete ecosystem vs the piecemeal Android phone. I had hoped Android would be as good an experience as my Linux experience. I am not sure if WP8 is so aware driven. If not, I suspect it might even be preferred even after my experience with Win 5 Mobile or whatever it was called back about 6 years ago.
    • Really?

      How are you going to avoid that when the only apps you have are Android Apps?
      • Move Away

        From Android. I am considering dumping it, take the loss and move on. I have used Apple products before and like OS/X but in trying the iPods and iPad and playing with an iPhone did not move my boat, seemed like low roi.

        The interface of W8/WP8 looks like the Lotus Notes db tiles from ver 5.x onwards. I find that a bit visually a bit of a turnoff. Not a function issue but seems like MS pulled a playbook (no pun intended) from the 90s in developing the UI. I realize there may be only so many ways to slice a pie but, I would have thought with all the resources of MS it could have done better and whether IBM/Lotus has a patent on the tile graphic.

        Win Mobile 5 was a dog but as much an issue that it needed more hardware than at the time available. I had a HTC phone using it and it was okay in most things other than using it as a phone, releasing resources and closing programs and hardware related crashing. My son uses it for Skype now so not a complete horror. But it was not as social concentric as the current systems which I am not interested in using or being connected to. I will check out both WP8 and BB10 but suspect all things being equal as to my needs may lean towards the BB10 ZL10.
    • win mobile 5?

      Win phone as of now is nothing like Windows mobile... So I would at least look at a current version before making decisions...
      • I will

        But, 5 did much that I liked but the hardware was more the issue. It made for an okay system but the phone was a horrid phone to use as a phone and would crash as the resources would not need released when apps were closed. Mine had a slide out keyboard that I liked compared to the non-Palm virtual keyboard and now the BlackBerry Playbook keyboard.
      • Only once you get to Windows Phone 8 Phones

        Windows Phone 7 OS Phones were just crippled versions of Windows Mobile 6.5.
        Troll Hunter J
    • If you actually bought the apps

      You wouldn't have to worry about ads. There are usually two versions of an app- free or paid. Free has ads. That's what makes them free, cheap skate. Don't blame Android just because you're cheap.
  • If you've been losing customers...

    ...and are looking to turn things around, then you know where to look first.
    John L. Ries
  • Never Again

    Perhaps if someone were a BlackBerry "lover" to start with...But I found my BlackBerry Bold to be the worst phone I every used - with the most counter-intuitive UI that I could imagine. I'll never own another.
    • UI

      The BB10 and BB7 UIs are completely different.
    • Blackberry with a Keyboard

      As a current user of a Blackberry 9360, I'd rather have root canal work, that get another Blackberry with it's hateful child-size keyboard.

      HTC figured it out years ago, on a device this size, you need a qwerty keyboard to be landscape for it to be workable for adult fingers. I'd junk my 9630 and go back to an HTC 620 it's that detested.
  • Blackberry

    We'd had Blackberries before, and after 2 years with Android were trying Z10s. Could not get them to sync with our Outlook data and that was a deal-breaker. Hello iPhone 5.
    • iPhones suck in the Enterprise!

      I've tried Android tablets, iPhone, iPads, Blackberry Playbook, Microsoft Surface and almost every generation of BB phone released. My conclusion...iOS devices suck in a corporate environment. Not only does iOS do a horrible job in managing calendars, a recent update nearly caused our Exchange servers to crash. This was a documented case that recurred after the original issue...they just don't fit!

      BB has always made the corporate environment the priority and have done a great job in advancing the BB10 to a new level. It's still by far the best solution for Business.

      I'd still use an Android for personal use for their apps and multimedia support but BB still owns the corporate mindset...
      • Or your enterprise sucks

        I've used iPhones in an enterprise environment for years - from the 3G to the 4S, most of my coworkers have iPhones ranging from iPhone 4 to 5, in fact most of our employees have iPhones and/or iPads with the occasional Android phone or tablet user or Blackberry die hard and we've had no issues with our exchange servers crashing. Tell ya what - post a link that documents this issue and what fixes have occurred. I'm curious.
        • Here's your link...

          Here you go, this was a known issue back in February. Apple fixed it with a later update.

        • Errr....

          I guess you don't read ZDnet often. the story of problems with Exchange Servers related to the iPhone 5 was all over the place a few months ago.
      • Go tell your employer (I'm guessing bb lol)

        Blackberry is dead and we've all sent our condolences.. Thanks to them for providing us with a few okay years.. Dumb leadership and pointless delays have killed you.. Your death will not be avenged because ""NOBODY CARES"".. Just stop making it sadder than it already is
      • free lance eng

        lol re: "owns the corporate mindset" my QNX Playbook doesn't even allow me to label my videos, and it comes out of sleepmode when ever it wants, that does not seem enterprise ready whatsoever to me.
        Dave Hargraves