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To get to the Ubuntu Launcher, you swipe in from the left edge.
You swipe from the left edge to access the main applications. All this "swiping" works remarkably well.
Once you swipe from the left, you'll have the Ubuntu Launcher on the left.
Swiping from the left brings up the Unity Launcher. The Launcher provides access to your files, programs and currently running programs. You can add, or "pin," applications to the Launcher to customize it.
There are other ways to access apps.
You can add any or all of your installed apps to the Launcher. Or, you can find them by looking for them in installed apps or by searching for them. Once found, you simply press on its icon, like in all touch systems, to activate an app.