UK e-shopping site gives cash-back

UK e-shopping site gives cash-back

Summary: Buying online could get a little cheaper if you grasp a GreasyPalm

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TOPICS: Tech Industry
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A UK Web site launched this week is giving surfers a relatively low-tech incentive to shop online -- cash-back.

Users who buy items through GreasyPalm.co.uk will get a cash rebate when they buy items from a range of 150 Internet retailers, including Carphone Warehouse, bol.com and WHSmith.co.uk.

The size of the rebate depends on the individual e-retailer. Rebates of up to 20 percent of a user's spending with a store are possible, but for many of the firms featured on GreasyPalm it is in the region of 1 percent to 2.5 percent.

Cash rebates are paid out every three months as a cheque. GreasyPalm claims that this cash-back system is a good incentive for people to shop online, and for more retailers to move onto the Web.

Neil Durrant, co-founder of GreasyPalm, explained that his firm gets a commission for every sale made via its site.

"Every time an online shopper is directed to a store's Web site from a linked site such as GreasyPalm and makes a purchase, the store always pays a reward commission back to the linked Web site. We are simply sharing that reward with the shopper," Durrant explained in a statement.

"Previous online incentives have used so-called Internet currencies such as Beenz, and have failed because consumers did not see the benefits. There's no clearer incentive to consumers than cash," Durrant added.

Online loyalty schemes do have a somewhat chequered history, with several prominent e-payment pioneers going bust during the dot-com crash.

Beenz had allowed surfers to collect rewards for buying online, or just for visiting a particular site. It announced in August 2001 that it was ceasing its operations -- putting an end to the hope that such Web currency firms could become more powerful than credit card firms.


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6 comments
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  • Graeme, you should be aware of drgibbon.com which offers a similar service, but also enables you to get paid for the shopping other people too.
    anonymous
  • there are many cashback sites around such as ecashback.com easyandfast.co.uk and clix.com, the list goes on. Great idea with high rewards.
    anonymous
  • there are many cashback sites around such as ecashback.com easyandfast.co.uk and clix.com, the list goes on. Great idea with high rewards for you and the consumer
    anonymous
  • I think you should be aware when joining cashback sites of how long they may last. Many of the ones in the UK are one-man bedroom jobs. And, just like those 'get paid to surf' sites, they will not last, therefore no money for you. The one with the most backing and resources from my investigations is www.FreeCashBack.co.uk
    anonymous
  • What I would like to know is how do the cashback sites do it technically? They presumably use ordinary affiliate schemes (in fact some sites say thats what they do), and they can easily tell when one of their members clicks on an affiliate link, but how do they know if the member actually purchased something on the other site? Or how much for? Without that information they can't know how much cashback to give him.
    anonymous
  • Affiliate networks offer the option of adding tracking code to all links. When you sign-up for a cash back site you will be given a memberID and this is passed through with the link you click on. The reports from the networks show exactly what member bought from what shop and for how much. It's actually fairly simple if you have the coding knowledge (of which I do! I run www.myshoppingrewards.co.uk - and I can guarentee we are not a back bedroom operation!). Hope that makes things a little clearer.
    anonymous