Amazon has thrown open the doors on its digital media development centre in London, and has started the hunt for 100 tech professionals to join its team there.
The Tech City-based centre, which officially launched on Thursday, is the global hub for Amazon's work on services and APIs for digital media, including interactive services for TV, smartphones and PCs. The development and design teams for Amazon's Lovefilm and Pushbutton businesses are based there, and the company plans to add 100 software development engineers, graphic designers and user interface professionals to that staff.
"The number one reason that we located the new Amazon Development Centre in London is because we believe that the capital is brimming with world-class tech talent," Paula Byrne, Pushbutton's founder and managing director of the centre, said in a statement.
"We are now looking for the most innovative and creative people to join us in designing and developing the next generation of TV and film services for a global audience."
Job listings for the centre on UK LinkedIn show positions for C++ developers, PlayStation 3 software developers, a technical project manager and a graphics developer, to work on digital TV and video projects. These will plug into Amazon's Lovefilm on-demand movie-streaming and its Pushbutton app development.
"It's fantastic to welcome Amazon's new tech hub to London, giving the capital yet another vote of confidence from the world's leading innovators" — Boris Johnson
Amazon's building near the Barbican has room for hundreds of employees, as it has eight floors for a total of 47,000 square feet. The company has another development centre in the UK, in Edinburgh, but this is dedicated to areas such as machine learning rather than the TV and film services for digital devices that London will focus on.
Tech City, in the east end of London, is a government-backed project to foster technology business, especially start-ups, in Britain's capital. At least £4m of public investment has been ploughed so far into the initiative, which has attracted Cisco, Google and a host of smaller companies.
London's mayor Boris Johnson gave his stamp of approval to the Amazon centre's opening, underlining the hoped-for benefits for the city.
"It's fantastic to welcome Amazon's new tech hub to London, giving the capital yet another vote of confidence from the world's leading innovators," he said, quoted in Amazon's statement." Boosting London's tech and media workforce is key to driving the capital's economy and helping to create jobs and growth."