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Early on Friday morning, I set out for Apple's former London flagship store on Regent Street to see the iPhone 5 go on sale for the first time.
It didn't go well initially; firing up Apple Maps on the new iPad placed my house as somewhere in Epsom (in Surrey, for non UK dwellers) rather than where it actually is in North London.
But no matter, I knew where I was, and where I was going.
I arrived at the Apple Store at around 7am to see the doors already opening, so I wondered if I'd missed the hulabaloo and they'd opened earlier than the already early 8am release time. But no, I was just still a little hazy from having to be in Regent Street so early.