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Early on Friday morning, I set out for Apple's former London flagship store on Regent Street to see the iPhone 5 go on sale for the first time.
It didn't go well initially; firing up Apple Maps on the new iPad placed my house as somewhere in Epsom (in Surrey, for non UK dwellers) rather than where it actually is in North London.
But no matter, I knew where I was, and where I was going.
I arrived at the Apple Store at around 7am to see the doors already opening, so I wondered if I'd missed the hulabaloo and they'd opened earlier than the already early 8am release time. But no, I was just still a little hazy from having to be in Regent Street so early.
The first folks I came across in the queue were there for one reason only — and it wasn't the iPhone 5.
It's no surprise when something as notable as an Apple launch rolls around that people will try and grab some of that attention for their own ends — even if in some cases, the money was going towards legitimate and totally deserving charities.
This man — let's call him Richard Wheatcroft (as that is his name) — was selling the second-place spot in the queue for his social enterprise CrowdFuelledCauses, via a site called Sooqini.
One of Wheatcroft's queue buddies told me the bids for his spot were at around £2,000. A later update from the @crowdfuelled Twitter account confirmed that they couldn't agree on a final price for the spot, so instead, they are selling all four handsets they picked up.
The money raised by the sale is going towards the beginnings of the 'Hope Boutique Bakery', which is a bakery that wil be run by women that have been caught in abuse, trafficking or prostitution. A good cause indeed, one that these guys have spent the last week camping outside the Apple store for.