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This girl, Amanda, had flown in from Brazil yesterday and bought a spot at the front of the queue in order to get her hands on the iPhone 5 — and it wasn't even for her. Her brother is the lucky chap getting the handset she bought. While Amanda wouldn't say what the spot in the first 10 had cost her, she did say it was less than £1,000.
A masked man — who was happy enough to give his name (Cam Newton) but not show his face — said he was "not interested" in the iPhone but was there to buy one in order to promote The Customer Experience Foundation. (Which you can look into yourself, if you're interested — I don't want to do his job for him.)
He is pictured here having bought two iPhones he didn't really want.
When the doors finally opened at 8:03am (tut tut — three minutes late, Apple?) the now obligatory and somewhat disturbing cheering, hollering, whooping and jumping around started from the staff in the store. All of them were considerably more excited about the event than anyone I saw waiting to go in.