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A masked man — who was happy enough to give his name (Cam Newton) but not show his face — said he was "not interested" in the iPhone but was there to buy one in order to promote The Customer Experience Foundation. (Which you can look into yourself, if you're interested — I don't want to do his job for him.)
He is pictured here having bought two iPhones he didn't really want.
When the doors finally opened at 8:03am (tut tut — three minutes late, Apple?) the now obligatory and somewhat disturbing cheering, hollering, whooping and jumping around started from the staff in the store. All of them were considerably more excited about the event than anyone I saw waiting to go in.
Spare a minute for the poor folks from survey service 63336, who had the job of interviewing everyone in the queue about a range of issues. That's asking the same questions 1,297 times to 1,297 people, a mere few of whom can be seen above.
According to their survey, 67 percent of people in the queue on the day would rather have Google Maps back in iOS 6 rather than Apple's own attempt.