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When the doors finally opened at 8:03am (tut tut — three minutes late, Apple?) the now obligatory and somewhat disturbing cheering, hollering, whooping and jumping around started from the staff in the store. All of them were considerably more excited about the event than anyone I saw waiting to go in.
Spare a minute for the poor folks from survey service 63336, who had the job of interviewing everyone in the queue about a range of issues. That's asking the same questions 1,297 times to 1,297 people, a mere few of whom can be seen above.
According to their survey, 67 percent of people in the queue on the day would rather have Google Maps back in iOS 6 rather than Apple's own attempt.
Perplexingly, a whole bunch of these people seemed to be doing it for the 'experience', as the Three store (and Orange, two doors down) had around four people waiting for the iPhone 5 to go on sale.
At the Three store, buyers got to sit down and wait in comfort inside. One of the sales reps told me they had stock to sell to people who hadn't reserved the phone, but that they expected to sell out on Friday.
Perhaps it was the incredibly long walk (472 feet) from the Apple Store to either of these other retailers that put those in the Regent Street queue off.