Surface RT hits non-Microsoft channels in the UK, starting with John Lewis

Surface RT hits non-Microsoft channels in the UK, starting with John Lewis

Summary: The retail chain is now selling the Surface RT through its online store, and will start offering it on physical shelves from Saturday.

SHARE:

The Surface RT has gone on sale at UK chain store John Lewis, days after Microsoft abandoned its strategy of only making the tablet available through its own physical and online stores.

Microsoft confirmed on Tuesday that customers in the US and Australia would be able to get the Surface RT through other retailers, and on Thursday John Lewis said the same would happen in the UK.

The tablet, which has already proved to be the most popular Windows 8 or RT device, went on sale in John Lewis's online store on Friday, and it will hit physical shelves at the weekend.

"Demand for Windows 8 computers has been phenomenal with touchscreen models leading the way," John Lewis buyer Matt Leeser said in a statement. "We are committed to offering customers the very best tablet range available and believe that the innovative Microsoft Surface is a brilliant addition to our assortment."

It seems John Lewis is only carrying the 32GB and 64GB models with the black Touch keyboard (£479 and £559 respectively). Customers can buy the keyboardless model for £399 directly through Microsoft. It is not clear whether John Lewis will carry accessories such as the Type cover and Touch covers in other colours.

Topics: Microsoft Surface, Microsoft, Mobility, Tablets, United Kingdom

David Meyer

About David Meyer

David Meyer is a freelance technology journalist. He fell into journalism when he realised his musical career wouldn't pay the bills. David's main focus is on communications, as well as internet technologies, regulation and mobile devices.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

7 comments
Log in or register to join the discussion
  • Sell it thru all channels, including Amazon.

    Windows has a perception issue among average users, once they start using Windows 8 on a touch device, everything is going to change.
    Owlll1net
  • John Lewis

    Out of stock already.
    Saxwulf
    • from 20:00 uk local time Surface would be avialable!

      I have just found out from 8:00 PM, you should be able to buy it from
      John Lewis website.

      Just try it.
      Wonder.man
  • I wonder if Gene Munster is on a flight to LHR?

    It will be interesting to get an actual, and accurate, number of Surface retail sales.
    matthew_maurice
  • Surface RT hits non-Microsoft channels in the UK, starting with John Lewis

    That's going to increase the sales of Microsoft Surface now.

    ""Demand for Windows 8 computers has been phenomenal with touchscreen models leading the way," John Lewis buyer Matt Leeser said in a statement."

    Yet we keep getting articles on ZDNet saying otherwise.
    Loverock-Davidson
  • Very Limited Range

    Notice they're carrying only a small subset of the options (no keyboardless version, no separate keyboards, no choice of colours). Clearly they don't rate its prospects very highly, and are reducing their exposure to subsequently having to get rid of stock at fire-sale prices.

    Confidence in Microsoft, much?
    ldo17
  • John Lewis not good Surface salespersons

    I went to my Local John Lewis to get my hands on a Surface RT for the first time. I was really dissapointed with John Lewis presentation of the Surface RT.

    They could not fit a security tab properly, so they strapped one on, by wires, which mean that the flip out stand could not be used, and the keyboard did not attach properly. So there it sat, flat out on the desk, with a non functioning keyboard. No wireless interconnect. So users just saw a pretty sad device with little, or no promotion by the staff.
    Well Done John Lewis - You really are doing Microsoft a great sales service ! [NOT]

    Basically they are not bothered trying to sell Windows 8 machines they are still in awe of Apple, as their sales staff were more keen on prmoting expensive iPads.
    JulesVerny