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While Currys/PC World was predicting big queues, I had my doubts before setting out. After all, the shop couldn't even sell the headline-grabbing Surface tablet - Microsoft is doing this only through its own channels.
Somewhat to my surprise, though, when I arrived at Tottenham Court Road there was a queue of around 300 people or so - almost exactly the number that got free Beats headphones with an HP purchase.
The lucky chaps at the front (pictured) had been waiting since 5pm for the store to open its doors. Number one and two were brothers - one had even flown over from Madrid for the event.
In the number-three spot was David Wiggs, who had only travelled up from Surrey but was clearly keen to get his hands on a bargain.
"It's just too good a deal to miss out on; so perfect a marriage of technology," Wiggs said. This was only the second launch event of any kind he had been to - and the first was for Windows XP. Wiggs was there to snap up an HP DV7 with Core i7 processor (and the free headphones).
Image: Ben Woods