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The best Apple deals you can buy right now

ZDNET found the best deals on Apple gadgets and laptops if you're looking for a new product but don't want to pay full price.
Written by Charlie Osborne, Contributing Writer
Reviewed by Kayla Solino
Apple MacBook Air (2023) | Save $200
Apple MacBook Air (2023)
Apple MacBook Air (2023)
Save $200
View now View at B&H
Apple Watch Series 9 | Save $70
Apple Watch Series 9
Apple Watch Series 9
Save $70
View now View at Best Buy
Apple AirPods Pro | Save $60
Apple AirPods Pro (2nd Generation) Wireless Earbuds
Apple AirPods Pro
Save $60
View now View at Amazon
Apple 10.2-inch iPad | Save $80
Apple 10.2-inch iPad
Apple 10.2-inch iPad
Save $80
View now View at Amazon
Apple iPhone 15 | Four, for free
iPhone 15 Woven Case
Apple iPhone 15
Four, for free
View now View at T-Mobile
Apple deals for the iPhone 15 lineup | Up to $620 in credit with trade-in
iPhone 15 Blue in hand
Apple deals for the iPhone 15 lineup
Up to $620 in credit with trade-in
View now View at Apple
Show more (1 item)

The problem with Apple products, such as MacBooks, iPads, and the Apple Watch range, is that they usually carry a hefty price tag and are rarely on sale. But there are deals and discounts, even outside of sales events including Black Friday, if you know where to look. 

Apple frequently refreshes its product lines -- one of the latest being the iPhone 15 lineup -- and this can open the path to discounts in the form of new, promotional deals for the latest gadgets alongside price reductions for older designs as companies seek to move old stock. 

Typically, third-party retailers, such as Walmart, Best Buy, Newegg, or Amazon, will be the place to find a discount on your new MacBook, iPad, and other Apple products. 

Also: The best iPhone deals

We've scoured the web to source the best deals on Apple devices. Our favorite deal is for the 2023 Apple MacBook Air, available with a $200 discount from B&H. MacBook Airs are perfect if you need an extremely light laptop, and the 2023 model comes with reasonable specifications including Apple's M2 chip, 256GB storage, and a crisp 15-inch Liquid Retina display.

Below, you will find the best sales and discounts available on Apple products including MacBooks, Apple Watch, AirPods, and accessories.

The best Apple deals in February 2024

  • Current price: $1099
  • Original price: $1299

One of our top deals for Apple devices is for a MacBook Air, available with a $200 discount at B&H. This 2023 version, the latest available, comes with a 15.3-inch Liquid Retina display, an M2 chip, 8GB RAM, and 256GB SSD storage.

If you're in the market for a laptop that will see you through for years to come and is suitable for work and study purposes, the light and sturdy MacBook Air is for you. 

  • Current price: $329
  • Original price: $399

If you're looking to purchase one of Apple's latest smartwatches, there's a deal over at Best Buy worthy of your consideration. You can save $70 on an Apple Watch Series 9 (GPS) 41mm, with a Starlight band. Deals on smartwatches tend to come along every month or so, and this remains one of our favorites. 

  • Current price: $189
  • Original price: $249

If you want to take advantage of a discount on Apple AirPods Pro earbuds, Amazon is offering $60 off the second-generation product line. 

Apple's AirPods Pro earbuds won't suit everybody, but for those who like the design, you'll enjoy spatial audio, noise canceling, and the power provided by Apple's H2 chip.

A charging case is included. 

  • Current price: $249
  • Original price: $329

One of the best deals we could find for an iPad is at Amazon. You can save $80 on a ninth-gen iPad equipped with a 10.2-inch Retina display, A13 chip, front and back-end cameras, and 64GB SSD storage. 

Now priced at only $249, this iPad is a great, budget-friendly option.

T-Mobile has a great deal for customers hoping to sign up for family plans.

The carrier will give customers up to four free iPhone 15s, applied in bill credits (up to $830 off per device), when they trade in older, eligible devices and sign up for an appropriate plan with four lines.  

While this is a great deal for a family plan, you can also enjoy the same $830 off -- ensuring that 128GB models are free -- for individual lines. Furthermore, T-Mobile allows customers to buy one and receive $700 off another when they add a line for iPhone 15s, iPhone 14s, or iPhone 13s. The discount is applied in monthly bill credits. 

You can order an iPhone 15 directly from Apple, which is an excellent option if you don't want a carrier lock. 

The iPhone 15 and iPhone 15 Plus are thinner than their legacy counterparts. They come equipped with a USB-C port, 6.1-inch and 6.7-inch displays, and the Dynamic Island camera design. The Apple iPhone 15 Pro and iPhone 15 Pro Max come with Apple's new A17 Pro CPU, a faster neural engine, and camera improvements, including a 5X telephoto lens on the Pro Max. 

You can receive up to $620 in credit when you trade in an older device and purchase through Apple. Apple Card cashback is also available. If your device doesn't meet trade-in standards, Apple will do the legwork to ensure you can recycle your device for free.

More Apple deals

Deals on Apple accessories

What is the best Apple deal?

Our favorite deal is for the 2023 Apple MacBook Air, available with a $200 discount from B&H. MacBook Airs are perfect if you need an extremely light laptop, and the 2023 model comes with reasonable specifications including Apple's M2 chip, 256GB storage, and a crisp 15-inch Liquid Retina display.

Can I buy an iPhone without a plan?

Yes, but you must ensure that your new iPhone is not locked to a specific carrier. You can buy unlocked iPhones, both new and pre-owned, from sources including Apple itself, Amazon, Best Buy, and Walmart.

What is the cheapest Apple product?

Apple's AirTag, a tracking device that connects to your account and allows you to find lost objects such as your keys, is Apple's cheapest product. Typically, a single AirTag retails for $29, whereas you can also purchase four-packs for around $99 outside of sales and promotions. 

Is there a monthly fee for Apple iPads?

This depends on the type of iPad you decide to purchase. If you opt for a Wi-Fi-only iPad -- regardless of whether you have bought a classic iPad, iPad mini, or iPad Pro -- then there will be no monthly fee or subscription. 

However, if you choose an iPad with Wi-Fi and cellular connectivity, then you will need to pay for a mobile data plan to take advantage of the iPad's cellular features. 

How did we choose these Apple deals?

While researching the best Apple deals, we scoured the web and checked out promotional prices offered by major US retailers, including Amazon, Target, Best Buy, and Walmart. 

We wanted to ensure we found the best deals on Apple products, including MacBooks, iPads, and iPhones, so we've shown you the latest discounts available -- but remember that stocks can be limited and sales pulled at any time. 

Factors influencing our recommendations include:

  • Price: The main factor we consider is the price. If the discount isn't noteworthy relative to the original price point, we don't consider it worthy of inclusion. 
  • Use cases: We have included a range of Apple devices on sale suitable for different uses, including work, study, entertainment, and sports.
  • Variety: Here at ZDNET, we want to provide you with various products and accessories in the Apple ecosystem. We've selected deals spanning laptops and smartphones to smartwatches and more. 
  • Availability: If we come across a great Apple deal but only a few units are in stock unless it is a stellar saving you only see once in a blue moon, we will discount it and select a product with better stock levels instead. 
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