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Just as the iPad App can show you customized Keys to the Match data for each player, so too can the Interactive Wall. Here we see that Andy Roddick was only winning 47% of "rallies" with 2 or fewer shots. To win the game, IBM's analytics said he should have been winning at least 56% of such points.
IBM performs a bunch of analytics on social media data and presents the results on the Interactive Wall. Here, you can see the relative percentage of positive tweets versus negative tweets for Serena Williams.
One cool feature of the Interactive Wall allows you to spin a tennis ball globe and see which of the world's top 20 men and women tennis players live in a specific country. Here, I tapped in Serbia's flag to get info on Novak Djokovic and Janko Tipsarevic.