Blue Nile SVP, marketing & technology: Darrell Cavens

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Blue Nile SVP, marketing & technology: Darrell Cavens Darrell Cavens, senior vice president of marketing and technology at Blue Nile talks to CNET News.com's Dan Farber about helping anxious shoppers find the perfect diamond for popping the question. He also discusses using data to analyze customer behavior and new Web 2.0 technologies that are putting a shine on the company's web site.

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