Hulu CEO: New ad innovations offer more choice to TV watchers

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Hulu CEO: New ad innovations offer more choice to TV watchers At the NewTeeVee conference in San Francisco, Hulu CEO Jason Kilar talks about new ad concepts the company is developing for its users, including a smart promotional spot and the option to watch a movie trailer instead of a 30-second commercial. Kilar says the future of TV is advertising but that he believes in lightening the number of ads viewers see today.

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