Amazon's secret sauce Summary: Amazon.com CEO Jeff Bezos and author Tim O'Reilly speak at the Web 2.0 conference about the unique ingredients that have made Amazon a successful e-commerce company. Bezos also reveals why Amazon needs to continue innovating. October 6, 2004 -- 22:21 GMT (15:21 PDT) Loading... Please wait. Topics: Browser, Amazon Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.