Are Super Bowl spots recession-proof?

Are Super Bowl spots recession-proof?

Summary: Amidst financial turmoil, businesses are forking over enormous sums of money to secure airtime during Super Bowl Sunday. ZDNet correspondent Sumi Das talks to senior editor Sam Diaz about the expected lineup (of commercials, not football players). Diaz covers which companies are in, out, and new on the scene.

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TOPICS: Banking
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Topic: Banking

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