>> So, it seems that innovation for you is that it's not just technology but it can be process, it can be organizational, it can be products such as the Bucket.
>> Absolutely. Another very good example that happened about two and a half years ago is one of the business challenges that inaudible faced was how do we engage with our supporters better? Now these are people who are donating money to inaudible and put enormous trust that what we will do with that money is good program work and effect poverty and suffering overseas. Now to actually gage with those supporters in a new way was the problem. And the solution was a thing called the inaudible catalog in which what we have is we have a catalog of products like mosquito nets, camel, water tank, desk, and people can now fund that desk or they can buy a gift for a friend, which is a card that they give them which says I have bought you a desk in a school, and inaudible will deliver that desk. So it both enables the supporters to engage with us directly in what we're doing and it also happens to be an excellent fund raiser for us, but it also means we actually maintain our accountability, because we did actually put this many desks in the schools, we did buy this much livestock. And that's very, very important because accountability and trust go hand in hand in the way we operate. Now the innovation around that catalog was not only that we were enabling people, the business to engage with our supporters more directly, but the way we went about it. We actually now started a business from scratch two years ago, just over two years ago, and last Christmas we did 14 million pounds of revenue. And 11 million pounds of that was done over the internet. So the toll, IT became absolutely critical in order to deliver revenue to the organization and engage them with our supporters and that's a significant revenue stream for us now.
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