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Plaxo

July 11, 2006, 8:04am PDT | Length: 00:15:05
Nearly all new web applications have a strong social component: sharing content with your friends, growing by invitation, and building reputations and ratings. Unfortunately, this means that many services are asking their users to build and maintain yet-another-address-book on each site they visit. As a result, these address books are usually incomplete and quickly become out-of-date, which is bad for both the sites and their users. Plaxo has built a “smart address book�? that automatically stays in sync with the address books members already use—including Outlook, Mac, Thunderbird, AIM, and Yahoo. A few lines of JavaScript is all it takes to create a Plaxo mashup that lets people import and select contacts to be added in to their address books at any web site or application. Sites wishing for an even more integrated experience can implement Plaxo’s full REST-based sync and access APIs. In this session, we’ll talk about how to take advantage of Plaxo’s widgets and APIs, and I’ll discuss some of the underlying technology that makes these mashups possible.

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