>> You're working with perishable items, how does your supply chain work and what do you to do optimize your ability to move that product and not get caught with a lot of wilted flowers?
>> Well, we control that very, very tightly, primarily. That's the way we handle that. We have our own local fulfillment centers where we can control the distribution cradle to grave ourselves. We work very, very closely with our florists around the country. Our Bloom Net service actually has 9,000 florists around the country and they work extremely closely with each one of those to manage quality and delivery and all aspects of the experience for perishable products. So that's something that we take very, very seriously.
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