>> You have competitors, such as Cisco, how do you use IT to get competitive advantage versus your competitors?
>> Well, I think where the sweet spot between us and our competitors like Cisco is we really come from a huge voice background. And if you think about it, once you have your converged network, we talk about unified communication, I would say the next piece that I'm personally very focused on, is communication enabled business process.
>> Now, could you explain what that is?
>> Yes. You can imagine what happens today, people have their transaction processing systems, they have their current systems in place, and when something happens, let me give an example, your inventory's getting low and align, and if you have it on a system, it might notice that, it might send an email to someone even, but that means that that person's got to be sitting there looking for the email, once they read the email, contact everybody to get it resolved. When you voice enable it, what happens it, is the system that you have today sees it. It knows, it can go through some of our products, it can see who is on call now to fix it or who would be the person, especially if you're global, what time of day is it and everything. It automatically calls that person, wherever they are, on what ever device they want, and explains to them this is the inventory's low and says, can say, do you want me to call the supplier and order more or do you want me to conference in someone else? All through communication, you can conference people in. You decide and you go. No more do you have the lags. We have a customer that took four hours. It happens in 10 to 15 minutes, which used to take a four-hour lag. We're doing some internally. So, you can imagine connecting in instead of having emails and notes sent to people, just calling somebody, explaining to them and letting them just tell you what the action is. It just accelerates your organization without making people work harder.
>> So, it's your philosophy that voice is still kind of the prominent medium of communications, even through we're seeing people using instant messaging and Twitter and all of these other kinds of web tools?
>> Yes. And I think people will use them all, I mean, if you look at the young, we'll use them all. But voice, the thing about voice is you can work with everybody around the world. They don't have to know your technology. They don't have to even, you know, they don't have to be on the same thing, and yes, people love to talk to each other. We're fast. You get three people on the line, you talk to each other, you solve it, and so yes, I think voice is incredibly powerful.
==== Transcribed by Automatic Sync Technologies ====
