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>> Now, you're a small team, 180 people at Blue Nile and --
>> Correct
>> how do you get all the work done given you have a very small IT staff and --
>> Yup
>> come up with those innovations?
>> Yeah, I mean if you look at our business we've got, you know, roughly $319 million in sales last year on about 180 employees. So we don't have infinite resources out there to make it happen. So we have a pretty robust prioritization process where we're going through and trying to make sure that we do the right things. I'd say, you know, our number one strategy and my belief is keep it simple and innovate quickly, and we try to do those 2 things. I think by being quick in how we approach things and trying to keep them straightforward and simple we're able to move faster than the other guy and allow our consumers to tell us what's important so we can put something out there. And it is the great thing about retail on the web is we can put something up for a week, see what the response is and adjust and adapt and we're pretty nimble. You know that is our strategy is to be nimble, make sure that we're using the data information from our data warehouse, from our customer's, from our customer service groups. You know, we collect a tremendous amount of feedback from customers and try to feed that back into our iterative process where we're releasing features on the site every week to 2 weeks. And I think that really matters in making the site and the business run effectively.
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==== Transcribed by Automatic Sync Technologies ====
