>> J.P, you've been talking about lots of very innovative strategies and technologies and tools, how do you create a culture in which all of that can really flower?
>> Well, I think first and foremost what we have appeared to have done here at BT is to have taken away a blame culture that you get into trouble not for what you do, but for not trying. And then by having learning embedded within what you do, people are actually able to make something with mistakes. You really get into the, I have not failed, I found 10,000 ways that do not work. The challenge has been to make sure that we have the tools and techniques to capture that learning and then to implement the lessons. So we spend a lot of time actually looking at lessons learned so that we can make sure that we prevent recurrence of the core issue. We look for root causes and then we prevent recurrence. I think if you get into that mindset of closed loop control, analysis of root cause and prevention of recurrence, automatically you create a very high performance creative culture.
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