>> RFID, we don't hear much about this anymore. Is it dead or is it just marginal, or red or green?
Laughter
>> Are we saying to RFID or to you?
>> Are you saying I'm dead or marginal?
Laughter
>> It is fundamental to our strategy going forward.
>> To you, yes.
>> We have been on of the first retailers to do an item level RFID production environment in Mexico, which we did probably three years ago. We use it with Wal-mart and Target. We're using it in South Africa. It is fundamental to the productivities that it gives us and the level of information that we can get to manage our business from end to end is huge with RFID.
>> Inaudible.
>> I saw you nodding as well down there.
>> Yes. RFID is a critical strategy to the safety of the pharmaceutical supply chain and many states began to enact pedigree laws requiring you to track the authenticity of a drug from manufacturer to consumer. And if you think about that, that's a pretty tall order. We've been successful in getting rid of the state laws and putting together a set of national legislature around this. But what it means is that every single consumable package of pills will be RFID tagged and the complete supply chain history of that, including potential returns, will be tracked and auditable for the life of the drug.
==== Transcribed by Automatic Sync Technologies ====
