>> What are some of those specific areas in which you have applied IT to get better visibility?
>> We spent a fair amount of time on this ply chain side particularly in product manufacturing, deployment planning and execution and driving against demand signals that we get all the way from the retailers store shelf and that we can see the demand flowing all the way back through our business and to our suppliers on the other end.
>> So in terms of the demand signal how does that occur? Are you using RFID or other technologies to get that information into your systems?
>> Well what we're doing is we're using for the most part we're using whatever demand signals we can get so for some retailers we can get point of sale data about what's being sold on a daily basis at the individual stores. For other retailers we can get warehouse withdrawal information of what are they pulling from their warehouses and sending to their stores and then for some retailers frankly we don't get a lot of demand data and instead what we use is we use statistical forecasting mechanisms as well as insight into what our order patterns look like to get a better feel for where demand is going.
==== Transcribed by Automatic Sync Technologies ====
