Ernie von Simson: All these people out here are presumably software executives, there are quite a few of them are from software firms. Is there a single gripe or two gripes that you have, looking at them, that would make your life and their ability to innovate in your companies, improve that enormously if they did X? Rob Carter: What do you suggest? Patricia Morrison: Are we single? Neil Cameron: I think you're all fantastic. Tony Scott: One is, drop the introduction that is "We are the world's greatest," or "The world's only," you know, whatever. That's rarely the case. And two, bring me an insertion strategy in terms of how I could take whatever your great idea is and deploy it broadly to our company worldwide, whether that's through a partner or through something else. I think most software executives particularly from small companies don't have any idea at all about how to get something started in a large company, and that's a big problem for us. Patricia Morrison: We have 12,000 software engineers at Motorola and have enormous quantities of embedded software in our products which are all warranted and indemnified. My gripe in the software world that I buy from is that everything I get is full of bugs and issues and I get no recourse for it. And it's you know, you pay the price, and I think it's the quality. Quality is my plea to the software industry. You have to focus on it and the enormous amount of time it takes us to go back and patch, fix, change is just consuming the organization and it's something that the cost of which to all of us, the customers and our suppliers is enormous. Neil Cameron: Now, I think you are all fantastic. Well, if I say anything else. Rob Carter: Tell them we are all doomed to live inaudible. Neil Cameron: I'll get about 50 e-mails telling me why I'm wrong. Why would I do that? Rob Carter: I will turn it around a little bit and say, you know it's so difficult, you have to realize that every time we add something new to the mix, it adds cost and complexity and we're all besieged by the requests of, you know you can't live without us, you must come do this. It's a relationship oriented business is what it comes down to. There is a tremendous amount of noise out there and you have to figure out ways to, you know as Tony says on ramp, provide technology migration strategies that aren't rip and replace that don't cause you to abandon things and certainly don't add a lot of cost. My main gripe is just the level of noise and having to find ways to establish important relationships and work those and not offend the rest of you because we just don't have time to deal with it.
==== Transcribed by Automatic Sync Technologies ====
