Short clip: Harrah's RFID rollout

February 27, 2007, 3:46pm PST | Length: 00:02:04
Harrah's CIO Tim Stanley explains how Harra's is using RFID technologiesfor customer loyalty and security initiatives.

Transcript

Short clip: Harrah's RFID rollout

>> Having a website, obviously is critical to the company and what are you doing to differentiate it, to make it the place that people would prefer to go compared to competitors?

>> We spend a lot of time watching the performance of our website and if you look at some of the independent assessments of ecommerce performance, you'll see that we're consistently ranked in terms of the time it takes to complete an order transaction, we're consistently ranked very high in uptime. We've spent a lot of time over the last year and a half on our search technology so we can provide customers with the products they're looking for without engaging in lots of specialized searches or lots of frustration.

>> Anticipate what people are looking for and whatever accessories.

>> Right, exactly. And when you go into our website and you purchase a product, we'll make sure that we remind you to think about some other things that go with that product. You know, customers can set up shopping lists of regularly purchased items so they don't have to re-enter that. Of course, we do all of that and we get it to the customer the next day.

>> Look at a site light Amazon.com, which has a similar kind of function to what you do and I see the kinds of experiences that users have, is that something you're thinking about bringing over more to Office Depot?

>> Absolutely. And what we want to do is where it is appropriate for our product mix, we want to be able to deploy those types of technologies or that type of functionality, for example, user reviews of products.

==== Transcribed by Automatic Sync Technologies ====

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