Short clip: How Cisco is cutting costs with TelePresence

September 16, 2008, 10:43am PDT | Length: 00:02:43
Rebecca Jacoby, CIO of Cisco, describes how the company is using collaboration tools, especially their video conferencing system TelePresence, to cut costs and connect customers.

Transcript

Short clip: How Cisco is cutting costs with TelePresence

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>> Let's talk a little bit about collaboration, because that is something that Cisco has preached for quite some time. Cisco jumped on board early with Web 2.0 and collaboration tools. Is the company truly using them as a tool as opposed to just as a novelty?

>> Right. Well, you know, the answer is yes. And I think we're taking it well beyond a tool. You know, we believe and I believe and my organization is working towards this vision that the collaboration technologies that are available today; so Web 2.0 and, in particular, video technologies and how you can use video technologies in the communications process in your business. They're offering us an opportunity to use technology to be able to really create an entirely different globalized environment for using human resources to come to bear to solve these kinds of challenges or to go after new innovation processes in the business. And so we're doing this essentially in every asset of our business processes today. So things as fundamental as finance but as really interesting as how do we actually bring product ideas to the table and turn them into business units that we can actually turn to real value, both for ourselves and for our customers.

>> Can you give us an example of how these collaboration tools have been used to innovate, some specific examples?

>> Right. Well, so, you know, one of the best examples I have for bringing value to our company with these collaboration technologies is really telepresence. So if you're familiar with the telepresence technology, it's really a whole different level of video communications where you can, you know, bring together with a high definition screen; and, based on our unified communications platform, we can bring people together to have the kind of interaction you would normally only be able to have in person. It's a completely different type of experience. And so we've used the telepresence technology to become closer to our customers. I have a deployment of over 230 telepresence units globally today. And using telepresence technologies and other collaborative technologies, every part of our sales force over the last year has been able to drop travel expenses by over 20 percent and has actually been able to increase their customer interactions upwards of 30 percent in every part of the world. And so that is a -- that's just a huge value to the company and a value to our customers; and, you know, where somebody like me who isn't really a salesperson can actually spend time with the customers and give them my personal experience using these technologies and so on. So that's one example.

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