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>> You have the perfect mashup for Web 2.0 in some ways, which is you have almost 9 million members, people who don't want to be patients but sometimes are. You have 12,000 physicians and dozens of hospitals and other access points, so what is your thinking around this notion of Web 2.0 and social networking at something, you know, to improve the health experience?
>> It's interesting, that's an interesting question in that it's something we've been talking a lot about recently at Kaiser Permanente. We believe Web 2.0 essentially the capabilities represented in that particular space, social networking in particular, is not only an opportunity for our members it's also an opportunity for us internally to enhance our knowledge network and really share and leverage the inherent knowledge in our organization. We do have tens of thousands of physicians all of who did all get A's in chemistry, so they're very bright people and they have great perspectives on what the next great innovation should be across the organization and where the best value is in terms of improving health of their member and their patients. And sharing that and providing vehicles to share that and collaborate is fundamentally important to who we are.
>> So is that something you're on the road to -- you're somewhere along the path in terms of selecting a technology or building something yourself?
>> We have just developed an approach to our social networking and are working collaboratively across the entire organization on where our first endeavor might be.
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==== Transcribed by Automatic Sync Technologies ====
