Short clip: LinkedIn vs. Facebook, MySpace

December 18, 2007, 2:22pm PST | Length: 00:02:03
LinkedIn VP of Technical Operations, Lloyd Taylor discusses the differences between LinkedIn's professional network and more personalized sites like Facebook and MySpace.

Transcript

Short clip: LinkedIn vs. Facebook, MySpace

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>> The social network space is, obviously, very crowded and often confusing because everyone's kind of lumped in together whether it's MySpace or Facebook or Linked In and how do you fit Linked In into this competitive space?

>> So the way I like to think about it and I'll probably get in trouble for saying it but that's okay. You know, each of us has sort of different spheres of life, we have the work sphere, we have the home sphere, we have the social sphere. The way I like to think about it is we focus on the work sphere. Linked In is what you do when you're at work. And the other social networks are what you do at home, family and friends or maybe what you do at the bar, you know, connecting with people, finding out new people or at the sports stadium. I think there's an absolutely a role for social networks that are based on my friends and social networks that are based on social outreach, you know, dating and things like that. But neither one of those really can be, in my opinion, more into a business focused network because there's too much of the other idea wrapped into it.

>> Do you think that all these various social networks should be able to integrate with one another in some fashion?

>> What would you want them to?

>> Well, to the degree that if I'm on Linked In and I want to know, well, am I -- is this person on my Linked In list someone else who I have on my Facebook list and do those kinds of interconnections.

>> I think it's a possibility. I think part of it is understanding how people like to work. Again, focusing on what the end user wants. I think things like social -- like family social and dating social networks do you really want to be doing the connection between that and your professional life. I think there's risks in doing that. One is you have a professional persona. Does the fact that you happen to like old Marilyn Monroe movies, is that relevant to your business? Or could it potentially harm your business perspective?

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==== Transcribed by Automatic Sync Technologies ====

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