>> So what are some of the new areas of innovation that you are looking into at this point?
>> Well, we've been focused right now on our back room technology mostly. Just sort of doing some house cleaning in that area. But if you look at our data warehouse, you look at our voice over IP and you look at our kiosks for example, and our new POS that we're rolling out, these are sort of pillars, and what I'm looking to do now is to start to u se those platforms and see what benefit we get from integrating them. As I just pointed out, if you go to our digital listening station and customers are actually listening to things, we are keeping metrics, we have telemetry, in a sense, of what they're listening to. One idea would be to feed that information right back to the customer so that if you walked into a store, you would be able to see what are the top selling products in our store and what are the top listened to products in our store. That kind of information helps the customer who's usually trying to keep up with trends.
>> And finally, do you have any recommendations for people who may not be as innovative or may not be so risk taking?
>> You have to sort of release yourself a little bit. I think you have to give yourself, its okay to make a mistake. Again, make it a cautious and calculated mistake, but its okay to make mistakes. We've got to take risks. Just keep your eyes and ears open. It's always fun to look at every place, for example, we look at the consumer electronics world and ask ourselves what of those electronics can we actually put into a store to help out with our store environment? You know, obviously big screens are a big factor, and we have many of them. We have over 60 of them in our Time Square store. But it's just always having your eyes and ears open and then be willing to take some risks.
==== Transcribed by Automatic Sync Technologies ====
