>>Collaboration tools are coming into their own right now. What your read on where collaboration's going?
>>So I think collaborations a really interesting topic and I love to use an example of something that I've seen very successful at Adobe that I'm actually very impressed with that I think explains for me why collaboration works in some cases and why in other cases it just looks like a lot of tools. When you're a new employee at Adobe and you arrive, you're actually given a virtual room. And it's a connect room but it's a virtual room where you can hold your own meetings, you can invite people in, you can set up your virtual room in any way you'd like in a customized way with various pods that do different things like chat or sharing desk tops or sharing applications, it's very, very flexible. So in the Adobe culture it's pretty interesting. You go into a meeting and the first thing you'll notice is that almost everyone there has their notebook, the next thing you'll notice is people don't use overheads or screens anymore in the conference rooms they use a connect room. And it's a virtual meeting room. And what's interesting is it really has changed the culture. It's changed the way people share documents, they don't do all of that emailed, you know, email the Powerpoint dec or email the PDF file or email the 16 documents for the presentation. They all join a connect session and have the opportunity collaboratively to engage in that conversation. And that kind of brings me to what I think the cornel is. You need to do collaboration around some event or activity. It's more than just hold a meeting, it's more than let's just throw up a, you know, site and let people throw content at it. It's about what is the work product of the activity you're trying to accomplish.
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