Sumi Das: Netflix has been able to defend its territory from competitors like Blockbuster and Wal-Mart, but there are other businesses that want to jump into the ring, so to speak, Apple for example. How is Netflix using IT to stay ahead of the competition? Neil Hunt: I think the question is relevant as we start to transition from being a purely DVD business into a business that's delivering in hybrid of both DVD and streaming media. Clearly in the streaming space there's a variety of competitors and we separate the marketplace into three or four different segments. On the one hand we've got the ad-supported segment and this was traditionally been the province of traditional cable and broadcast networks. And as we look to the future we see companies like Hulu and Google positioned to have a big play in ad-supported media delivery. In particular Netflix is addressing the subscription rental segment and so we see businesses like Apple and Amazon well positioned to do digital delivery of media in pay-per-view or in electronic cell-through model. Netflix is uniquely positioned to be very strong in subscription electronic delivery as a special competence to an area that's traditionally been rather separate from either the ad-supported or the cell-through model. And that's an area where we get to play to the strength of our DVD shipping subscription business too.
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