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>>Park has been around for nearly 40 years and 30, yeah 38 actually. And it's a culture of innovation, it's in Silicon Valley. How do you really maintain that level of productivity and keeping people really at the edge of innovation?
>>Yeah that's a really good question and we reflect on that a lot because we're asked by everybody. How do you do that? How do you continue to do that in today's world? Several components to that, one is it's really about who you hire. It's hiring, we have a very rigorous hiring process. We interview lots of candidates, we have many people do the interviews and we try to actually include people from different, the different laboratories in reviewing a candidate for a given position. We say it's something about the nervous system of the person. It's about their curiosity and their passion and their intellect. And it's a hard thing to quantify but by interviewing candidates and seeing how things work out over time, I think we've been able to really hone in on what characteristics you want in a researcher. We rely on the research community to really generate many of the ideas. So the Clean Tech initiative was really based on some researchers who got together and wanted to see if they could direct their work toward issues of environmental concern. It wasn't a management, top down decision. We're going to go after Clean Tech, it was actually a study group and some forum series that the researchers chartered which led to that initiative.
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