>> Do you envision a future in which the fan experience is more walletless? Where, wherever you are in the park if you have to pay for something, order food, somehow it's automated and there are kiosks, or you can do it from your seat. I mean, you think that most people may not want to do it that way, but do you think inevitably it kind of goes in that direction just as Jet Blue puts a, a screen on every seat?
>> I do. I do see that. It's really just a matter of how long does it take. And it's a vision that we've had here since 2002. I took a trip to a facility, I try to travel and, and look at other facilities within the U.S. as well as internationally to get ideas. And, and I really had a, you know, a revolutionary experience where I visited a facility called Arenaofshalka phonetic in Germany. And that facility was built as a cashless facility. They take no cash in this facility whatsoever. Now if you build a facility that way that's one thing, but to try to retro fit a facility is a lot more challenging, because people are used to being able to bring cash. If some one came in and what, what do you mean you don't take cash here? So to me cashless, our, our vision we've talked about sometimes is a cashless, ticketless ballpark. That, that's step one. What you're talking about is, is, is a complete walletless ballpark. And I think we can get there too. We want to get to cashless, ticketless first. So cashless we've taken some steps to do that embracing Visa's new contactless RF technology where we've upgraded, going into this season we've upgraded all of our fixed, by the all start break we will have all of our fixed concession stands with customer facing contactless credit reader, credit card terminals. Now there's a little chicken and egg there. Most of our fans don't have contactless cards yet. But when they do, they won't, it won't be walletless, but you won't even need to pull anything out of your wallet. You can wave your wallet over the contactless readers we'll be good to go. So that's step one. The future? You know you might look at biometric technology. And we've talked to some of those folks. We're not there yet, but you know step one for us is go, go cashless, go ticketless. So you need your wallet, but you don't need to worry about the, the ticket anymore. You don't need to worry about cash. Just bring the wallet. And then maybe ultimately all you need is your finger.
==== Transcribed by Automatic Sync Technologies ====
