Introduction
>> You mentioned Facebook, and I think 1 of the challenges, you have a Top Friends application I think that Facebook just introduced a similar kind of functionality. So as a company and as a business how do you stay ahead of your partners, as well as innovate at a very fast pace?
>> Sure, and it wasn't the first time that we saw that. Myspace early on, when we had a really rapid growth of slideshows introduce their own slideshow product. It's healthy of us and it's healthy for them. You would never see either 1 of those networks say, we're just going to turn off that application and provide our own. They're actually competing on the same level, and in the case of Top Friends the functionality they provide is quite different than what we provide. We're actually providing a digital identity for users on Facebook that's different; that allows them to bling their profile out. And so it's slightly different, so you get some of the functionality and utility of Top Friends with their application, and you get a lot of the expressiveness in our application. So we have to constantly innovate and we have to constantly move fast, and by doing that they're allowed to concentrate on what they do well. They have their core value is in the networking of people, the bringing together of people and managing their sort of... their digital feed of information, and we provide more information to go into that feed; and thus the ecosystem has a whole gross.
==== Transcribed by Automatic Sync Technologies ====
