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>> At CS, Sony Chief Howard Stringer talked about the convergence of consumer electronics, computing, and entertainment. How can IT help Sony push that convergence along?
>> Sir Howard, as we call him, talks about Sony united in that convergence. I think the marriage between content and electronics, you know, goes back for a long time, probably back to the Edison days with the turntable and the record player and the albums and the first format war, the 33 and a third versus 45. So it's always been out there. What new these days is the IT and computing part in the middle of that. So, to me, that introduces the need for software and connectivity from the Internet. So the computing power and the Internet connectivity has really changed the game. And I think, in that respect, IT is uniquely positioned to educate, you know, how do you develop software for a TV? One great example that Sir Howard has talked about is on our Bravia TVs, they can be hooked up to the Internet. And we've been able to marry that content from Sony pictures. Like a movie like Hancock, That we were able to stream that over the Internet to Bravia TVs before the movie Hancock came out for DVD rental or on the cable channel. So that's a first in the industry, and my team was actually involved in connecting the customer information and the commerce transaction with that connection between the TV and the movie house. So that's the kind of example of how software needs to fit in the middle from what used to be the hardware of the electronics and the content side.
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==== Transcribed by Automatic Sync Technologies ====
