Sound effect
>> How can the CIO enable product development at Sony so it comes up with the next iPod?
>> I think that's another great question. And I think what we're seeing in the industry, of course -- P&G is great example where they've set that target from a social networking point of view that half of their new ideas are going to come from their customers. I think we're looking at the same kind of thing as far as creating all these social networking sites that can start listening. You asked before about power listening. And in some cases, it's very manual and just looking through and combing through for market intelligence. And other cases we're starting to get into the text analytics. But it's very interesting to see when we put information out about a product how many of the responses come back, it's great, and here's what you should do for the next iteration of that product. So we really have our development teams both in the U.S. on the product development side and in Tokyo and worldwide looking at what the feedback is from the customers and looking at what that should mean in the next generation of products.
Sound effect
==== Transcribed by Automatic Sync Technologies ====
