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>> Well, finally let me ask you about weather forecasting, because that's what the Weather Channel does --
>> Sure.
>> -- to a certain degree. So when is weather forecasting going to become more accurate?
>> laughter Well, I'd like to think that it already is getting accurate. I think you'll see continued improvements in that area. As I think you know, I mean, one of the things, you know, I happen to have the weather systems or meteorological organization under my, under my area of responsibility. And, and you know, it's interesting; when I first came here, my experiences in meteorology were very few. And you know, we really have sort of, I'd like to think, sort of transformed a lot of the meteorology from sort of almost an art form to a science. And so today, for example, we have, when we look at some of our technology, we now can have separate data points for 1.9 million points on the continental United States. So literally you cannot go more than a mile without actually us having a separate data point for those locations. So the granularity is increasing dramatically. The number of models that we leverage to continue to refine the accuracy with which we kind of create forecasts continues to improve as well. So I'm actually very bullish on, on the quality of that information. And I think frankly going back to convergence, as convergence becomes more commonplace, I think people will really start to see the benefits of that.
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