>> On the data center side many companies we talked to talk about going more Green and virtualization and consolidation. What's the status of your data centers?
>> Sure, a great question. I believe that, you know, every few years companies need something that kind of stimulates them to change, if you will, if it's not sort of inherent in their culture. And for us, you know, we found that HD has really been a great boom in that area. What it's also forced us to do is to in some cases almost double the size of our data centers in order to support a lot of the new technology that's necessary to drive HD. And so some of that has really kind of allowed us to kind of do a much more efficient job of measuring and monitoring power usage and things like that. Our HD studio, for example, is LEAD certified, that from the outset was a very important attribute for us to ensure that, you know, that we're, basically, culturally being very sensitive to, you know, what we really expose is really important to our consumers. And so we feel really good about that part of our -- from a data center point of view, power management, obviously, is an increasingly important portion of our responsibilities. I literally just came back from an event a few moments ago, half and hour ago where the subject was about Green data centers, believe it or not. And so, you know, for us I won't say that we're, you know, we're at the leading edge right now. I think we're one of those kind of companies that's in transition like a lot of CIO's. I mean, I think, if you were to look at power management -- you know, a year or 2 ago it was almost completely in the confines of facilities departments. Today we kind of look at that as sort of an opportunity both to sort of, you know, be -- to save money, frankly, and then secondly, sort of be socially responsible. And so that'll be sort of a next really critical important part of what we do in terms of how we, basically, reduce that footprint. So virtualization is one way that we're doing it. We're also sensitive to power management needs of our various servers not just reducing the footprint trying to develop standards, trying to ensure that some of the servers that we're using are sufficient as humanly possible. And so those are some of the kind of characteristics that we're thinking about as we kind of move forward.
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==== Transcribed by Automatic Sync Technologies ====
