>> What's an example of this full experience and how you use technology to give yourself an edge over your competitors?
>> So, we are in process with a product in beta that we call Experience Finder. That is very focused on the destination and the experience of the destination. So it's much more about, it's much more than just how you get to the location and where you're staying, but the full experience of that destination. And we're putting a lot of effort into content, into reviews, into multimedia photos. And just providing the customer the ability to view the entire destination and all the different activities. We do it by theme so whether you're there for instance in Las Vegas, whether you're there for a gambling trip or you're there to see a tour of the city, we can provide various themes and content associated to those themes that give a broad variety of, of capability to our customers, well beyond just the, then just the product itself.
>> From a technology perspective, you have a very data intensive kind of application, as well as performance is a big issue I would assume. So what do you do on the backend to ensure that, that your performance is one where the customer comes in and they don't have to wait and then leave?
>> As you know, in the travel space, when you're talking to hundreds of carriers, you know 70000 hotel properties, 40 different car rental companies; you're aggregating a lot of content. Not only around the product itself, but all the content, a descriptive content and we have to be very focused on the performance. And to do that we do a number of things, whether it's in the code itself or very forced on insuring the data is easily accessible, certain caching mechanisms that allow quick access to the data. We also do a lot of focus on performance testing, performance tuning. And you know one of the nice things that's evolving in the industry is our hardware continues to evolve such that we can accomplish a lot more capability with faster CPUs now that we're working in, in, starting to see a lot of the multi core CPU capability.
==== Transcribed by Automatic Sync Technologies ====
