>> Tell us about innovations at Visa. Can you give us some examples of innovations that have helped Visa get ahead but also continue to deliver on its brand promise?
>> Sure, innovation comes in a number of any number of forms and we look at it when you're at a developing country or a developed country and really at the essence we're looking to take cash and check and moving them to electronic forms of payment. So if you take a country for India for example you'll see mobile technology come out quicker there than other places. That's a area where the communications infrastructure in a lot of places may not be as advanced as in others and so mobile is a perfect way for people to pay and be paid and so we have to be at the forefront of that. Innovation also comes in the form of Visa pay wave and developed countries and you're looking at quick service restaurants for example where the big thing is to solve for people getting through the line quickly and a tap and go is as about as convenient of a way as you can. So innovation depends on the market, it depends upon what we're trying to accomplish in that market and we want to make sure that we have the appropriate form factor at the right time.
>> This idea of using your mobile phone as a way to pay for things is there a way to use IT to ensure that the mobile experience is as reliable, as secure as using plastic, plopping down my credit card.
>> I think that's one of the core tenants of our business we definitely want to make sure that you as a consumer and taking care of our corporate clients make sure that however, whatever form factor people use, whether it's a contactless chip card, whether it's a compact chip card in other areas, or whether it's a mobile phone that whatever form factor is the best way to pay for you we want to make sure that you have the same experience on that transaction whether it's a physical card, whether you're tapping and go on a visa pay wave or whether your taking your mobile phone and procuring goods and services that way. So you know it's one that we will make sure we cross form factors and so we want to keep that consumer trust and confidence in Visa payments.
==== Transcribed by Automatic Sync Technologies ====
