Host: What are some of the challenges especially around innovation in building a so-called social network, social media type of web site.
Guest: I think probably the biggest challenge is what commonly is commonly is called abuse. Which is how do you make sure that the quality of the interaction is the best possible? Really the whole concept of social networking is putting together a number of different things so, for instance, social search, social interaction, the ability to rate and share information with others. So the concepts of ratings, the concept of reputations, the concepts of communities, the concept of search all come together supporting this. And it really is a way to -- I'm trying to not use too much of the industry jargon here -- but the web tool is really the ability for a lot of people to produce content. And the social network really has all the elements that will allow you to discern the quality of the content and actually find the right content, meaning the content that's relevant for you, and that you can be sure that it actually has the quality you expect. So I think one of the big challenges and one of the big differences between accessing information for instance for what CNET and Yahoo produce where you know the producer and you know the quality of the content to and take that and make sure that you have an equal amount of assurance for the quality of what you see in this web with millions and tens of millions of producers. That really is the big challenge. And we're working on a number of different products. And some of these are beginning to come together and integrate into this whole concept of the social network so that you can find the information you have an overlay of reputation and ratings and community that allows you to know exactly what it is that you're looking at.
==== Transcribed by Automatic Sync Technologies ====
