>> Now, it seems like you're going to be very dependent on the experience people have on the website. And what are you doing to make sure that that website can deliver in terms of the load times and in terms of the up-time?
>> A lot of the focus of the IT organization is to make sure that the up-time that the -- well, first off, that the user experience is seamless, that when they come to this site they're easily able to find the products they're looking for, that they're easily able to go through the checkout process it's not confusing. So a lot of work is done on the user experience side to make that easy. But then on the back end we have scaled our operations vertically so that we have different components essentially providing customer recommendations check out. And we really spend a lot of effort making sure that those scale well and that the customer response time is very high.
>> So what do you consider to be a good response time for a web page?
>> We believe that the page should load in less than a second for the customer.
>> And that -- you've seen results from studies that show that if you can hit those load times that you'll have an increase -- I guess you wouldn't have as much card abandonment.
>> Right, I mean the customer is -- wants to -- I mean we want to replicate the experience that a customer's gonna have in a store walking from product to product, there shouldn't be any lag or any delays as they want to go to another isle and search for another set of or category of products, so we want to make sure that it's the same experience that you'll get in a store, and so that requires a very fast response time.
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==== Transcribed by Automatic Sync Technologies ====
