>> It sounds like you have a lot of innovation going on at Zillo assumed spelling how do you maintain that pace and especially in this competitive market keep people who are really talented?
>> Boy it's a challenge. You know it starts with hiring great people and we've been very fortunate over the last few years to hire a great group of engineers from all over the US especially here in Seattle we have a real great kind of community of development. We've paired those engineers up with really smart business people and work collaboratively in these feature teams who own specific areas of the sites and my job as CTO is really to give them a playground to experiment, to take risks. I tell them to take risks and don't be afraid to make mistakes. The great thing about the web is being able to measure the effectiveness of our features and if we get something not quite right we'll iterate on it and get it right next week. It's really a powerful model and one that we've really been excited to use at Zillo
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