Apple unveils new, thinner MacBook Airs

October 20, 2010, 3:02pm PDT | Length: 00:08:57
Apple CEO Steve Jobs unveils two new versions of the MacBook Air, describing the new notebook line as what would likely result if a MacBook and an iPad "hooked up." The new design features a trackpad with Multi-Touch support, a much longer battery life, and flash storage options.

Transcript

Apple unveils new, thinner MacBook Airs

>> What would happen if a MacBook and an iPad hooked up?

laughter Well this is the result. It's one of the most amazing things we've ever created. It is our new MacBook Air and we think it's the future of notebooks. We're really excited about this. It is gorgeous. Let me just show you a few beautiful shots of it. It's like nothing we've ever created before and it's really stunning and it's really small. It's amazingly thin. At its thickest point it is .68 inches thin, at its thickest point and it tapers down to just .11 inches at its thinnest point, that's a tenth of an inch and it weighs just 2.9 pounds. Now it's really, it's hard enough to build something thin but we also want our products to be rigid and durable and so the new MacBook Air is complete unibody construction, complete aluminum unibody construction. It's pretty amazing. It's got a full size keyboard and a full size glass track pad. These are areas where you do not want to sacrifice. So let me tell you a bit about it. The first thing is it's got a 13.3 inch LED backlit display and it's a high res display, 1440x900 pixels, this is more pixels than are on our 15 inch notebook today. More pixels than on the 15 inch MacBook Pro. It's got a Core2 Duo processor which is a fast processor for this class of machine and great graphics, great Nvidia G force graphics. Full size keyboard, full size multi touch track pad and a face time camera. Now just as interesting as what it's got is what it doesn't have. There is no optical drive and there is no hard drive. We have gone to flash storage, complete solid state storage. Now why do we do this? Because we know the benefits from the iPad. Instant on. It's up to two times faster than hard drives, that's a lot. It's much more reliable, especially in a mobile environment and it's 90% smaller and lighter. Again very important in the mobile environment. It also gives you completely silent operation. Now we know a lot about flash, we've designed it into our iPhones, we've designed it into our iPads and as you may know Apple is the largest user of flash memory in the world. So we know a lot about creating flash storage subsystems. Battery life on the new MacBook Air: wireless web tests 7 hours, standby 30 days. 30 days standby time instead of the few days we get with today's notebooks. Now the wireless web tests as well you know we've the PC industries battery tests sometimes don't reflect real world results and we're moving towards some more stringent tests that really we think are gonna get us much closer to real world results on battery tests and even using these more stringent tests we're getting 7 hours of wireless web battery life previous MacBook Air using the old more liberal tests got only 5 so we're really happy with this improvement in battery life. We think it's a double improvement, not only from 5 to 7 but with we think much more realistic testing. So what's inside this puppy? Let's take a look. We have flash storage, again we don't put it inside a big SSD container we put flash basically right on the board, that's how we do it in the iPad, the iPods, the iPhone. AO211N Wi-Fi wireless networking there's our Core 2 Duo processor, our graphics processor, our memory, stereo speakers, and our battery. You can see what the biggest thing is, it's the battery. If we take out the battery you can see how small the electronics are, that's an entire high performance Mac on that tiny little board. We've taken everything we've learned about miniaturization from iPods, iPhones and iPads and applied it to the Mac. We're really, really excited about this. Now this 13.3 MacBook Air isn't the whole story because it has a younger brother too. In addition to the 13.3 inch its younger brother is an 11.6 inch, even smaller, even lighter. 2.3 pounds and it's also an amazing product. It's got all the things that the 13 inch has, processor and video graphics, full size keyboard even on the smaller unit, multi touch track pad, face time camera and of course it has an 11.6 inch LED backlit display and also high resolution, this more dots than our 13 inch MacBook Pro has today. So high resolution, wide screen, 11.6 inch display and it gets a battery life of 5 hours on the wireless web again using those same more rigorous tests and the same 30 days of standby time. So what are we gonna price these at? We've tried to be really aggressive. We see these as really the next generation of MacBooks. We think all notebooks are gonna be like this one day and so we're gonna start off the pricing for these new MacBook Airs at just 999 and 999 gets you the 11.6 inch model with 64 gigabytes of flash memory. If you want to double the flash to 128 it's another 200 bucks to 1199. You can go to the 13 inch, get a slightly faster processor for $100 more at 1299 and if you want to double the storage again to 256 gigabytes 1599 and all these models include 2 gigabytes memory and of course the Nvidia G force graphics. So from 999 to 1599 the new MacBook Air's. We think these are very, very strong products and of course they meet our environmental checklist. They are Energy star 5.0, mercury free, arsenic free glass, BFR free, PVC free and highly recyclable with their aluminum and glass and they also meet EP Gold standards. So these are great from an environmental and toxics point of view. So we're really excited about these new MacBook Airs and I'm really pleased to say that both of them are available starting today applause

==== Transcribed by Automatic Sync Technologies ====

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