As Sun acquisition closes, Oracle outlines new vision

January 27, 2010, 10:12am PST | Length: 00:03:51
Oracle President Charles Phillips unveils the company's new systems strategy in front of analysts at its headquarters in Redwood Shores, Calif. Phillips says the company is looking to model itself after the 1960s IBM by working on building complete, integrated platforms, but developed with open system components.

Transcript

As Sun acquisition closes, Oracle outlines new vision

>> At the heart of what we're trying to do with this acquisition, the thing that we started to talk about almost a year ago, is what are customers really looking for? How can we change the industry in a way to improve the experience they have with our products? And that first bullet is at the heart of the whole concept behind this combination. And that's complete, integrated and engineered systems. And what we mean by that is this industry has a long history of building systems in a very manual-labor-intensive way. You select a lot of components from different suppliers, we deliver those components to you, then you hire a lot of integraters to come in and hopefully get it to work together and find some combination that seems to work. Very unpredictable, very unreliable, lack of security, all the issues that the industry's been dealing with for many, many years. That's why it's so expensive to maintain these systems and implement them. So we had a different idea: why don't we do that upfront? Completely engineer the system that worked together so we do that at the factory? So that's the idea behind this. So we wanna transform the industry. Today is the first day that starts the transformation. If you go back to what Larry has described many times as the idea of the 1960s: complete environment, very predictable, very planned, highly reliable. That was the gold standard of computing back then. But then the technology changed and it became fragmented again. So what we want to do is recreate the reliability of that environment, the gold standard again. But we're gonna do it with open systems components. And for the first time, starting today, a company has the breadth products from the disk systems, storage systems, to the servers, to the middleware, the database, the applications, to industry applications, to management tools. No other company has had that inside of one company. This is the first time that's happened, so we're gonna take all of that now and recreate that reliable environment from years ago, but do it with an open systems platform. The other thing we have recognized is that innovation is changing. So innovation, each layer of the stack, we've all done that for years. That's what Silicon Valley does. But a lot of the breakthroughs going forward are gonna be the interaction between layers. How can you optimize the interaction between software systems and hardware systems? Between storage and the database? We saw that happening. I'll give a few examples of things we've done already and other things that are possible later. And so the problem is, if you have separate companies at each layer -- one company building the database, another one building the storage, et cetera -- it's very hard to get those engineers to work together. They have separate agendas or IP issues, separate roadmaps, separate objectives. It just never happens. It's hard to get those engineers to work together when they work in the same company. Ask IBM; they know. So what we can do is we work as a team. We've proven that over many, many years, that if we get engineers working together on the same objective across this suite of products, we build good products. And now we wanna include the disk and server subsystems as well. And lastly, the ability to service these products is gonna be completely different. Instead of all the finger-pointing when something goes wrong, you'll have one company to call for that entire stack; we'll take responsibility. But if you have that entire stack, then you can engineer ahead of time support: tools and systems to predict issues, to resolve them quickly in an automated way. We'll talk about all of these in more detail, but the bottom line is, is we want to improve and change the way people buy systems, the way they run them, and the way they manage them. Complete systems; not just a series of components.

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