Watch Ticking
>> Let's start off with the iPod Shuffle. This was our first generation Shuffle. It's based on the concept that shuffling's a wonderful way to listen to your music, and we can make a really affordable player without a display that just shuffled your songs and was super easy to use, and it's been a really big hit. The second generation was even better. It was dramatically smaller. It had a clip. It had these ring buttons on it that was really easy to use. The third generation, we took off the buttons, added voice over so you can listen to your songs and add a playlist now. It could talk you through your playlist, and you could pick a playlist. But people clearly missed the buttons. Alright. laughter So they loved the buttons of the second generation, but they loved voice over, having playlists on their iPod from the third. So what are we going to do? Let's make the best of both. The new iPod Shuffle. It's even smaller than the second generation. It's got buttons, voice over, and playlists. And it's really applause small.
Applause
>> So, of course, it's got the clip. So it's instantly wearable, and it's really nice. You just clip it on and go. And it's got some great features. Again, it's small and wearable. It's easy to use with the buttons. You never have to look down at the product to change its volume or go to the next or previous song. It's got playlists, so you can ask it to speak the playlist. It'll speak through just like the third generation iPod Shuffle. You can pick a playlist that you want. You can have multiple playlists on your iPod Shuffle. Genius mixes we're adding. It's been a very popular feature on the other, on the other iPods. And, of course, voice over. So it'll tell you the song or artist you're listening to, playlist, genius mixes. It even tells you when the battery needs charging. And 15 hours of music. Fifteen hours. It's a little tiny thing. This is what the packaging looks like. It's really cute. And laughter. And it comes in five different colors. And it sells for just $49.
Applause
Watch Ticking
==== Transcribed by Automatic Sync Technologies ====
