>> I mentioned this a little bit yesterday that we worked with a guy, friends of ours, Axle and Tony are their names. And they have a taco truck, and they gave away as many as a hundred virtual tacos via Gowalla, everyday, near the convention center during South by Southwest. And you could see people were lining up to redeem these tacos at the truck, and the line would grow from ten to twenty to fifty people, and because someone who had gotten a free one was bringing their friends along, Axel and Tony sold ten for every one they gave away, and these are photographs here that were actually taken by people who checked in at the Taco Truck. And so now we have, like, this memory, if you will, the snapshot of the people, the place--the place, and the time that happened there. It's really, really remarkable. So if we can do that with tacos, why not burritos, too? So today we're starting to actually work with Chipotle to put all, you know, there's over a thousand of their locations in the US, and we'll be experimenting with can we actually use the same sort of passport and virtual good mechanic to drive traffic to--to restaurants like Chipotle. Some of the other interesting things that we're--we're gonna announce today as well as it relates to virtual goods, friends of ours built one of the more popular clients for Twitter called Twitterific and they're releasing a version for the iPad this week. And we've actually scattered a number of these iconic Ollie bluebird icons, you can get them by going to Apple Stores, and random people who actually check in, will be able to redeem their icon for a real vinyl Ollie, which is kind of cool. You start to see this weird overlap of--of the virtual world and the real world and--and the value that comes out of that. The New Jersey Nets are also giving away five hundred tickets in pairs to their final home game at the Meadowlands. I realize it's the Nets...I'm just saying. There's a reason why there's five hundred tickets to give away. That said, it's still a remarkable way to boost the attendance and also reward people for coming to the game. They're not only giving away those tickets, but ten people who check in will be given jerseys, one of them signed by Doctor J. So these are remarkable things that people are doing, again, to drive traffic to their place. And this is fun. So, Adobe releases Creative Suite 5 in twelve days, so starting today, they're going to be hiding an iconic copy of CS5 in twelve different cities around the US. And so, today someone has already gone and hidden a copy in San Francisco. My guess is that it's likely already been found. We'll see though. And again, some people have equated this like a virtual version of geocaching. And I guess that's kind of accurate, but it doesn't involve crawling through the bushes looking for a film canister. But at the same time, I think this is--these are just remarkable examples of brands now that are diving in to looking at how can we take people to real world places and inspire them to go out and explore the world around them.
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