Guy Kawasaki: How to 'enchant' users

March 18, 2011, 4:07pm PDT | Length: 00:08:17
At a Churchill Club event in Mountain View, Calif., author and venture capitalist Guy Kawasaki shares some tips from his new book, "Enchantment," on how to get users excited about a product. His three pillars of enchantment for business include: likability, trustworthiness, and a great cause. He says that right now marketers are focused on engagement, and he wants to change the conversation to enchantment.
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RE: Guy Kawasaki: How to 'enchant' users
qunungnauraq 21st Jul
tired of looking at this gooney looking fuddknuckle
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RE: Guy Kawasaki: How to 'enchant' users
vader930-tech 22nd Mar 2011
What a joke, he's talking about likability and trustworthiness. Is there anything new in this book at all? Just watching the first minutes of this clip turns me off completely. Oh but he came up with an acronym, oh please.
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RE: Guy Kawasaki: How to 'enchant' users
kelvin.internet 25th Mar 2011
@vader930-tech
c'mon now... did u truly expect somethg novel? its always repackaging and presentation... thats the shelf-help game. for some they understand it better when presented a diff way...packaged a diff way...
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ZDNet needs to offer a non-Flash method of watching these videos. I use my iPad for this kind of material and I'm at the point where I'm going to stop visiting ZDNet altogether if I'm frustrated every time when it tells me to upgrade my Flash player.
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RE: Guy Kawasaki: How to 'enchant' users
ghirte@... 28th Mar 2011
@Remiss63
Get a normal device that works with Flash. Not something that the control freak Steve Jobs tells you to get.
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RE: Guy Kawasaki: How to 'enchant' users
Joe Davola 13th Apr 2011
@Remiss63 ZDNet doesn't "need" to do anything. Maybe you "need" to use a different device!
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tired of looking at this gooney looking fuddknuckle

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